Elevator buttons

It is the oddest thing, but I often provide awkward answers to the question, “What do you do?” I obviously know what I do, but condensing experience and variety into one or two sentences, my elevator pitch, is not as easy as it may seem.

That is why I was intrigued to read Charles McFarland’s recent post Three Steps To Nail Your Elevator Pitch in which he suggests we flip the answer to the question. Instead of answering, “this is what I do”, Charles suggests we go further by answering, “this is what I can do for you.”

To find this new perspective, Charles offers three steps:

  1.  Start by offering “an emotional reason why you do what you do.”
  2. This will lead you to describe “How you achieve results and what exactly you do.”
  3. And finally, close with a call to action.

Armed with this information, and intrigued with the notion of responding to the implied question “what’s in it for me?”, I decided to try out my own elevator pitch.

So, what do I do (for you)?

I enjoy the challenge of working with arts organizations that are seeking change, transformation and revitalization to help them reach their potential and achieve the success they desire. I accomplish this with years of experiences, inquiring investigation, and a lot of dedicated, hard work.

Thanks Charles.